About Us

Got it, Love it, Flaunt it

Boa Boa is a ready-to-wear underwear and toys brand founded by Katie Dadzie in 2022. 

Our lingerie is designed to make you feel beautiful, sexy, comfortable, and empowered in you own body.  We use gorgeous materials and design to make everyone feel special and flattered.  Our undies are more than just what we wear underneath our clothes, they’re an expression of who we are and how we feel about ourselves.  They can make us feel sexy, confident, and playful, and we want to help you feel that way!

Beautiful, floral lace; buttery soft microfibres; sexy suspenders and thongs; cheeky Brazilian cut briefs and wear all days bras, to name but a few - all in sizes 32-38, A-E and XS to XXL.  We want you to know that it doesn’t have to be comfort over sexy, you can have them both! 

Our toys are shipping in our branded packaging, but without any sex toy logos, so you’re safe in the knowledge that Mrs Richards next door won’t know about that super powerful rabbit you’ve been waiting for turning up. 

All orders are lovingly shipped from our UK warehouse to your drawers worldwide. And we can offer express delivery (next day for our UK customers and free for orders over £50) for those of you in a rush. 

Lots of love,

Katie x


Our Mission

No one woman is any one thing.

Our mission is to help women embrace how beautiful and sexy they are. To celebrate and empower them with a brand that promotes inclusivity, diversity and self-acceptance.

Beauty is redefined with every single one of us, because everybody is perfect! Your imperfections are what make you beautiful! Our underwear is designed to enhance what you naturally have. It's underwear to feel good in.

You don't need to wear it for someone else, it's for you! Something you can wear to make you feel like your best you.

Got it, love it, flaunt it!!